So I've decided to become part of something new. Something fresh. It's called Hello Viking. We're an advertising entity. (And that should mean whatever positive things you need it to mean!) We are a brand that creates brands.

There's plenty of fresh words on our site and the HV blog to explain our hopes, dreams and desires in greater detail.

When all's said and done, it's simply exciting. I'm thrilled to be in control of my own destiny, to have two great partners to work with. To have spiffy new desks from IKEA. To have reason to fly between Minneapolis and Los Angeles. (That's where the image comes from -- en route to our second pitch.)

We're already too busy. Lots of really wonderful people calling. Lots of great opportunity. And hey, even a few checks in the mail and some money in the LLC's new bank account.

Of course, Hello Viking is twittering away. And sharing images. Join us! Undoubtedly there will be more social networking fun. And merchandise. And music and love and romance.

Let's face the music and dance.