The current Where Do You Live? campaign for ATT is the best teleco advertising I've seen in forever. Wes Anderson's direction certainly helps the TV. But major props go to Atmosphere BBDO for taking the idea a few steps further with this site.

Yeah, I wish there was more of a community/sharing component. However, this is a solid start. I guess I can share a t-shirt with my sister in Cape Town and my brother in Northfield. Or a coffee mug.

The interface is wicked easy. And I'm particularly fond of the variety of display options once you get into Zazzle's end of the process. If only there was a means of developing some kind of widget for Minefield, my mythical new location.

At least AT&T took some smart first steps.