Massive props to my old colleagues Sean Scott and Mike Haeg (and Linda Birkenstock and Katia Holmes) for not only having this idea but also for making it happen. To wit: Three IAB banners streaming live video (10 am - 4 pm CST) from Sturgis, South Dakota during the annual Bike Rally.

And really, props to my former clients at Harley-Davidson for believing and enabling as well. They're getting some good press out of this simple, elegant idea.

Even Armano thought it was cool.

Nice to see such a great idea happen.