The latest Wired magazine theme is Transparency. Some great articles in there, especially Clive Thompson's piece on the "See-Through CEO."

Open Source. Transparent. It's all kind of the same thing, really. The mystery of how anything is created—be it policy, widgets (sans Apple) or ads—has become less mysterious. It's obvious one of the driving forces behind UGC is the unmasking of how films, commercials, videos get made. To ape a recent Gap spot, anything you can do, I can do better.

So where does that leave those of us toiling on the next great ad?

I suppose you could just blog about it.