Twitter: Pattern vs. Abstraction
Jaffe posted a query to the Twitterati this morning: ādoes it make sense to write about Twitter in my book, "Join the Conversation" - do you think it has staying power?ā
I say yes, Twitter has staying power. But Iām not sure what kind yet.
Twitter is clearly easy to use. Itās somewhat addictive. But is it truly useful?
My buddy Chris took one look at Twitter and said, āI just donāt have the timeā¦ā Thereās enough on our plates keeping up with email, IM, Blogs and social networks. Let alone actually doing the work our clients and employers pay us for.
I see Twitterās appeal, and thus its potential value, as a large pattern. The individual posts arenāt important. Itās the sum of all those posts that add up to something cherished by communicators and marketers. Itās the community on one hand, and itās the output of the community, on the other.
But is that output ordered, or abstract? Does the 50,000-foot view of Twitter look sensible and logical, or a bit of a mess (with apologies to Pablo)?
Letās say youāre a project manager. Youād appreciate Twitterizing your entire team, so itād be easy to keep up on the status of humans and their work. (But then, isnāt that what IM is for?) An organizational manager might appreciate being able to keep quick tabs on an overall mood, the ebb and flow of an organizationās emotions. (But then, isnāt that what company picnics are for?)
Consider social networks. Or YouTube, for that matter. They were new once, too. Were we aware of their complete āusefulnessā in the beta stage? (Are we even sure of their usefulness now?) Maybe the point is in the trying, in the experimenting, in the twittering.
We donāt know if Twitter has staying power yet, but weāll never know if we donāt give Twitter the old college try.