Consider all the time you are not creative -- all the time you aren't innovating, being curious (on assignment), aren't writing, aren't selling ideas.

You sleep more than you create.

You procrastinate more than you create.

Maybe you attend meetings more than you create.

And that's just you.

Consider your family, your company, your community. Consider how little time we all spend stretching our imaginations and putting our art into the world. And why is it that we all seem to prefer it that way? Are meetings truly so comforting?Why not make a note -- for a day, a week -- of all the time you spend being not creative.

Ask yourself if there might be 15 minutes in there, somewhere, for a few more brush strokes, some more reading, an extra poetic line or two, a swing of the hammer and chisel, another performance.

If anything, we might realize a bit more joy, a bit more urgency, a bit more reverence for those fewer moments when we make time to be creative.