Creative Brand Leader


I have a degree in Jazz.

That should explain everything. 

It's about learning as much as you can, then forgetting it all and playing what you feel. #improvisation

Leading creative enterprises is as much about muscle memory as it is curiosity. It’s about 25 years’ worth of leading teams to be detectives, to seek potent insights. It’s about learning how to use process to nurture instead of frustrate. It’s about creating partnership with clients that helps us all grow. It’s about teaching the business of ideas—a way of defining strategy, leveraging briefing and instigating creativity that insures collaboration and positive results. 

Over the past two decades I’ve led brand creative teams (Volkswagen, 3M, SPAM, PwC, etc.) at agencies including BBDO, Carmichael Lynch, Ogilvy, Mullen and Arnold in Minneapolis, New York and Boston. I founded and co-directed three startups (Hello Viking - ad agency; Curation Station - software; BannerPalooza - production shop). I’m currently Director, Content and Production for Land O’Lakes, Inc. working across all four business units and the enterprise.

I was President of the 1,400 member Minnesota Interactive Marketing Association for four years, serving on its board an additional two years directing event programming. I founded and continue to operate a speaker-series, Conversations About The Future Of Advertising, which has welcomed 26 guests over the past 11 years. I’ve been adjunct faculty at Emerson College (mid 2000s) and at the Minneapolis College of Art and Design over the past decade, designing and teaching marketing and advertising courses.  

It all adds up. 

Leading creative endeavors is as much psychology as logistics, coaching as cheerleading, as much rigor as it is freedom. Hard to imagine anything more scintillating. 

Still curious? Kurt Schmidt interviewed me about "Where do great ideas come from?" for his podcast.