https://timbrunelle.com/blog daily 0.75 2024-03-20 https://timbrunelle.com/blog/2024/3/20/reacting-to-creativity monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1ad75e98-12a8-4674-ac03-3cde6d8a6c66/reacting-to-creativity-01.png Useful Lunacy - Reacting to Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e31d3349-cd3c-4b83-bb02-03de4e3c92c8/reacting-to-creativity-p2.png Useful Lunacy - Reacting to Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2023/8/7/creativity-at-a-crossroads-circa-2023 monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/41a19b83-755c-4e84-8a57-b2b07dd1c6ba/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E001.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/de64a775-9487-44ff-93b2-0e24492d3c24/Roundpeg-July-2023.jpg Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e074481e-be5e-4c93-8651-7ecd09ea31ea/Creativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-+011b.jpg Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/b12b78ca-5e39-4ea9-b479-8ea2ea6e3f70/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E014.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/45b2f8b3-5f3b-4c5b-9474-4deb92ccd8a9/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E021.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/d1ba92f9-e6dc-4d29-af7b-179316cf72fb/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E017.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/0361c15f-9265-45ae-b0e5-23d1c4e5ce51/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E026.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/c87d9807-4116-47c2-9b88-81e571e2e21b/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E027.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/3469f2e9-9b64-44d8-8f2c-c317c3194e94/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E028.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2023/2/10/artificial-or-intelligent monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/d047174a-d7bb-4c86-89f1-2cba532632d3/NKB_computer_battling_against_a_human_in_a_quintensettial_minne_481a6fe7-bd01-44e4-8dd5-2176f619fe38-Edited-1.png Useful Lunacy - Artificial or Intelligent? - Artificial or Intelligent? The impact of generative AI on creative content FEBRUARY 16 @ 5:30 PM - 6:30 PM // Carmichael Lynch https://timbrunelle.com/blog/2023/1/27/the-role-of-a-creative-director-circa-2023 monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/9d6f968b-2b33-4b4a-9e04-c4f314461162/Tim+Brunelle+-+Role+of+a+CD+circa+2023.png Useful Lunacy - The Role of a Creative Director, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7dbb017f-b9b2-462d-a6b9-f751fd637cff/DonDraper.gif Useful Lunacy - The Role of a Creative Director, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/93577dad-4e69-4def-b8cd-8ff26c34880f/Substack-email-header.png Useful Lunacy - The Role of a Creative Director, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/12/4/our-new-constant-companion monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/bc75c68c-5248-426f-b215-773eb3de79f4/Fi8PygHWYAUV8jU.jpeg Useful Lunacy - Our New Constant Companion - Make it stand out via Twitter https://timbrunelle.com/blog/2022/11/21/the-allure-of-mediocrity monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e7b5c4e6-4827-4e5c-be4a-463bfc0fb953/AllureOfMediocrity.001.png Useful Lunacy - The allure of mediocrity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/11/2/value-in-creativity monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/4a438afa-bfa8-4ad3-b299-f4175397ed64/Unlimited+Ideas+-+Brunelle.005.png Useful Lunacy - What’s the Value in Creativity Today? - Make it stand out A computer generated these names and the designs for a new consulting brand in less than a second. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/a2782c1b-c392-4c9d-b8aa-ea9a5714c6de/Unlimited+Ideas+-+Brunelle.001.png Useful Lunacy - What’s the Value in Creativity Today? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404567828-C2OTWUU66D001C2FPASV/Unlimited+Ideas+-+Brunelle.002.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404568037-TL8YC4E0ROCWB4GWA7CC/Unlimited+Ideas+-+Brunelle.003.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404568548-5HWW2E3B276K3K1SMB87/Unlimited+Ideas+-+Brunelle.004.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404568818-W2KVR8YPHA1YY7ZJWXHO/Unlimited+Ideas+-+Brunelle.005.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404569265-7CMZKDHDA3Z2MO3UYP8Z/Unlimited+Ideas+-+Brunelle.006.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/dda4419f-cabc-465a-bc61-146e9efabdd5/Unlimited+Ideas+-+Brunelle.007.png Useful Lunacy - What’s the Value in Creativity Today? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/10/30/prompt-engineering-v-creative-briefing monthly 0.5 2022-10-31 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/165ef782-80c7-42cb-ac41-727bde3d30fc/DALL%C2%B7E+2022+-+language+engineer+wrestling+with+words+in+futuristic+lab+digital+art.png Useful Lunacy - Prompt Engineering v. Creative Briefing - Make it stand out DALL·E 2022 “language engineer wrestling with words in futuristic lab” + L-R “digital art,” “Picasso,” “synthwave”) https://timbrunelle.com/blog/2022/9/8/podcast-interview-on-innovative-creative-briefs monthly 0.5 2024-11-07 https://timbrunelle.com/blog/2022/7/31/the-purpose-of-interning monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/8908aa6e-727f-41e8-9e71-82456923a8a3/GreaterMSP+Discover+2022+event+-+photo+Uzoma+Obasi.jpg Useful Lunacy - The Purpose of Interning - Make it stand out Uzoma Obasi https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/8ac0e5ac-38e9-45ad-b327-e168e721c218/Tim+Brunelle+-+GreaterMSP+Discover+2022+event+-+photo+Uzoma+Obasi.jpg Useful Lunacy - The Purpose of Interning - Make it stand out Uzoma Obasi https://timbrunelle.com/blog/2022/7/24/nature-of-creativity-circa-2022 monthly 0.5 2022-08-01 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/f271e466-ab69-445b-954a-3029eec76754/Nature+of+Creativity+2022+-+Brunelle.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/3925f697-89aa-47fc-bc78-f7898d283247/Nature+of+Creativity+2022+-+Mark+Silva+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/a74e2b8f-3781-45eb-aa72-0d2c955ca4aa/Nature+of+Creativity+2022+-+Creativity+Versus.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/2ef470e7-2e5e-44c7-9980-58441f3f8736/Nature+of+Creativity+2022+-+CMD+Timeline.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/295b567a-ca41-47b0-b53c-f93fe4d3f7bd/Nature+of+Creativity+2022+-+Maintenance+of+Creativity+to+End.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/6877b358-288e-42a7-a1c5-9da206c33f70/Nature+of+Creativity+2022+-+AM+Darke+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/9f94a44b-729c-417a-ba32-de64e307b0d3/Nature+of+Creativity+2022+-+Theme+1+Enabled+Creativity.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/27b6f716-f870-44fb-a2e1-f4de3490ca57/Nature+of+Creativity+2022+-+Karen+X+Cheng+Cosmo+cover.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/f2a80e04-6914-41de-bb76-b832ea9d57e4/Nature+of+Creativity+2022+-+Richtel+Neuroscience+of+Creativity.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/ff81eaa3-ff29-4972-82ba-07f04d0a3fb6/Nature+of+Creativity+2022+-+Enabled+Creativity+Commonplace.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/95735b44-6530-4d2a-8d71-914e70ed886b/Nature+of+Creativity+2022+-+Theme+2+Work+Like+a+Virus.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/a6ef3dfd-87af-410f-b8b1-0edeffef8115/Nature+of+Creativity+2022+-+Automating+and+Scaling.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/2ff9efce-ef07-4f17-a5d3-f02f31b24003/Nature+of+Creativity+2022+-+Theme+3+Creativity+is+Augmenting.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/157850cb-252a-4afb-821b-7e85bafc37ff/Nature+of+Creativity+2022+-+Rosenberg+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/66fbde30-45f5-4e00-8e0f-072e724b7441/Nature+of+Creativity+2022+-+Power.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/de7676ef-12d7-47a4-912c-892ac94ca598/Nature+of+Creativity+2022+-+Demirdag+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/43c96924-cfec-43ab-a8c8-f57a720e2e88/Nature+of+Creativity+2022+-+Three+People.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/0a821141-1d4e-4c52-833c-fad98478ecdf/Nature+of+Creativity+2022+-+Creativity+is+Inevitable.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/7/12/inspired-understanding-creativity monthly 0.5 2022-07-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/9e62a9c8-9a00-499d-92da-c5107ff04f59/Inspired-Understanding-Creativity-Matt-Richtel-book.jpg Useful Lunacy - Inspired: Understanding Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/b21e21b0-a943-41a8-b724-caf2aa26d0d7/Matt-Richtel-Inspired-Understanding-Creativity-underlined-quote.jpg Useful Lunacy - Inspired: Understanding Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/7/12/an-urgent-desire-to-see monthly 0.5 2022-07-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/60572693-9bfd-4e71-b8fc-df7986a5a3dd/Golan+Levin_EYEO2022-McGuire_%F0%9F%93%B8tbrunelle_IMG_4651.jpg Useful Lunacy - An Urgent Desire to See Something Realized in the World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/6/27/write-a-brief-for-your-nose monthly 0.5 2022-06-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7f5b2630-b494-4c30-887f-83086bab5c89/Grace+Boyle_EYEO2022-McGuire_%F0%9F%93%B8tbrunelle_IMG_4595.JPG Useful Lunacy - Write a Brief For Your Nose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7e99bcd8-f850-4e49-b4ac-7bb727bde745/Grace+Boyle_EYEO2022-McGuire_%F0%9F%93%B8tbrunelle_IMG_4598.jpg Useful Lunacy - Write a Brief For Your Nose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/6/24/representation-is-everything monthly 0.5 2022-06-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/86fab3db-25ab-4143-ba7e-17a1969a94f7/Salome-Asega_EYEO2022-Cinema_%F0%9F%93%B8jer-thorp_IMG_20220615_101027.jpg Useful Lunacy - Representation is Everything - Make it stand out Jer Thorp https://timbrunelle.com/blog/2022/4/23/a-creative-brief-just-enough monthly 0.5 2022-04-23 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e1cdcdd0-34ba-4249-9c67-880809568fea/JustEnough.png Useful Lunacy - A creative brief should be just enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/3/20/how-to-craft-an-nft-creative-brief monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/657a46c0-ff77-4d60-bdd7-d8a67c3d2efb/timeline.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/834b8d01-05e3-45c3-8f42-72a70fb23fe2/NFT-pending.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/bacf2b69-487c-42e2-844a-961ccee5a82f/Nft-confirmed.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/5c426a3e-f3b5-451d-bbff-b86be818fcac/Gartner-Hype-Tech2021.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7a4b78cc-bd46-439e-bd60-1ef78e8ad28c/dixon-twitter.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/1/17/aristotles-creative-brief monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/c5ab71bf-986f-408b-aa12-f1604bf6e4a5/aristotle-mad-man-creative-brief.png Useful Lunacy - Aristotle's Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/12/1/the-most-important-document-in-the-world monthly 0.5 2021-12-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/5a01d98c-5d31-4212-9b56-a9a6898dee9b/HeroicDocument.png Useful Lunacy - The Most Important Document in the World? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/60994240-f7fe-4f32-8849-43545e904e13/nike-brief-sport-is-war-minus-the-kiling.png Useful Lunacy - The Most Important Document in the World? - Make it stand out A strategist named Pete wrote some very insightful words on creative briefs here. That’s where I got this image. https://timbrunelle.com/blog/2021/10/18/a-creative-briefing-is-a-birthday-party monthly 0.5 2021-10-19 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1634535722114-5ER4LSI52ENPP4RT9CKX/birthday-party-briefing-shrunk.png Useful Lunacy - A creative briefing is a birthday party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1634535903667-HHBPKQSP1X0KQNUQ1884/someecards-birthday.png Useful Lunacy - A creative briefing is a birthday party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/9/27/the-creative-brief-is-a-piece-of-infrastructure monthly 0.5 2024-08-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/359f516b-5acf-45bb-88f4-64bfd9981da1/Infrastructure.png Useful Lunacy - The Creative Brief is a piece of infrastructure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1632755295421-7C8K7ECYGETUQY11FIYV/Marketing101-CreativeBrief.001.png Useful Lunacy - The Creative Brief is a piece of infrastructure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1632755489070-9JZQPO18EC7982V3FGLG/badbrief.png Useful Lunacy - The Creative Brief is a piece of infrastructure https://timbrunelle.com/blog/2021/8/22/without-a-brief monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1629962436091-01FHY197DYD9CPLXCHJ6/doorway.jpg Useful Lunacy - Without a brief, everyone is just guessing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1629962699191-D7LEU3Y720FBAD3PPMSG/typewriter.jpg Useful Lunacy - Without a brief, everyone is just guessing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1629962879125-KG37KTCEQOG0I17RDOYK/creativebrief.PNG Useful Lunacy - Without a brief, everyone is just guessing - Make it stand out Credit: Tom Fishburne https://timbrunelle.com/blog/2021/8/5/welcome-to-the-fog monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1628227400028-LCSXNWEMNILH4ZGI6UQW/fog.png Useful Lunacy - Welcome to the Fog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/6/27/the-new-creative-brief-circa-2021 monthly 0.5 2023-01-29 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624820206190-3ZMMDDPK296TLPMZD7F8/creative-brief-foggy+copy.png Useful Lunacy - The Creative Brief - circa 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/6/26/were-only-human monthly 0.5 2021-06-27 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624747843212-NRB2WPVTSL6VREY9NZ2A/C_TvWqEXYAAtOQW.jpeg Useful Lunacy - We're only human - Make it stand out We are forever indebted to The Oatmeal for explaining how human brains react to ideas https://timbrunelle.com/blog/2021/6/26/harnessing-creativity-and-innovation-the-value-of-surprise monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624743665007-6TV89UVS4DDL12A3JUTV/smart-sick.001+copy.png Useful Lunacy - Harnessing creativity and innovation: The value of surprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624743721993-XWD8RLUAI3CQN0B1KR63/KnownUnknown.png Useful Lunacy - Harnessing creativity and innovation: The value of surprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624743792436-8QVY05T378RWM2VIEQ27/flywheel-revised.png Useful Lunacy - Harnessing creativity and innovation: The value of surprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/5/11/curiosity-is-a-muscle-you-can-train monthly 0.5 2021-05-11 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1620755241139-KJIXH28IE7S6TCU3YP67/curiosity.001.png Useful Lunacy - Curiosity is a muscle you can train - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/5/11/the-business-of-ideas monthly 0.5 2024-08-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/8a7dbd65-e5fc-4e00-a632-61ab69824f96/BusinessOfIdeas.png Useful Lunacy - The business of ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2019/3/16/the-opposite-of-agile monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264415183-AH5BE66WJNSY8TMGDGN4/1*nVCpzHzhs6xF0UmeYqjh3Q.png Useful Lunacy - The Opposite of Agile https://timbrunelle.com/blog/2018/6/23/believe-or-leave monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264115002-SU3WZNDIELXXT9SJZYKP/1*GdT5-LtxqS-oKnImXcbU6Q.png Useful Lunacy - “Believe. Or leave.” https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264186264-2H83INTS3POVHSF40BQS/1*GTt_KQjOjM8ltacX1FeLUQ.png Useful Lunacy - “Believe. Or leave.” https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264257533-FE884CGU80I4C0UHMYX2/1*QsVYEfoG-nKyn_g8hXaE7w.jpeg Useful Lunacy - “Believe. Or leave.” Kudos to the team at the Minnesota Interactive Marketing Association for producing the Summer of CATFOA series and to OPAL and ICF Olson for sponsoring our dialogue. https://timbrunelle.com/blog/2020/9/27/the-future-of-advertising-is-rooted-in-the-behavioral-sciences monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601263139739-EFPRCQORUBJXLHEOSIKL/1*FTfmmD8Jx0z5miJehzHyZQ.jpeg Useful Lunacy - The future of advertising is rooted in the behavioral sciences Rory Sutherland https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601263423819-XGJYASE0BVWVD22A36W7/1*68YlmGJskWaOCusXXuQdSA.jpeg Useful Lunacy - The future of advertising is rooted in the behavioral sciences Some light summer reading for you: Sutherland notes several books that influenced his understanding of Behavioral Economics and their application to ideas, advertising and marketing. To them I’ve added Kahneman and Stephens-Davidowitz. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601263666570-UE9YVQE0J3F5MVAC4QNY/1*4HxwRxg0Np7uIVAiDy3llg.png Useful Lunacy - The future of advertising is rooted in the behavioral sciences Case Study from Ogilvy & Mather, Toronto https://timbrunelle.com/blog/2018/2/15/the-end-of-the-beginning-of-the-end monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601262713271-D1G6THHDSX1J4JPV36HF/1*Ra26dTagcqMkU0isHtcbhw.jpeg Useful Lunacy - The end of the beginning of the end A relief of Trimurti on a dome at Sri Mukhalingam temple by Adityamadhav83 (CC) — link https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601262834169-KKGAQ2WIEJ5ZKQ1AUF72/1*0B9gnHRRLYr8qX7y5hebRw.png Useful Lunacy - The end of the beginning of the end https://timbrunelle.com/blog/will-it-blend-will-it-end monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580612144391-NA35LYYBZ76R7LE8L9UO/1*fQEtrdZ2F6VecgL_OL2uQQ.jpg Useful Lunacy - Will it blend? Will it end? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580612477761-599MYRULRWJNG70UA9F0/MartinWeigel-15.jpg Useful Lunacy - Will it blend? Will it end? https://timbrunelle.com/blog/the-history-of-ideas-in-the-age-of-digital-transformation monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580618664423-B1W176TTHCDZOFGK807M/pixel-light-bulb.png Useful Lunacy - The history of ideas in the age of digital transformation https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580618790986-YIABG3ZTVWXDNGL0LWLB/ThinkSmall-ad.jpg Useful Lunacy - The history of ideas in the age of digital transformation Helmut Krone, Art Director + Julian Koenig, Copywriter (1959) https://timbrunelle.com/blog/comfort-vs-respect-amidst-idea-making monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580619884955-GCKGE4QUPPOSXVOQBS74/GE-ideas-creature.png Useful Lunacy - Comfort vs Respect Amidst Idea Making GE’s “Ideas Are Scary” ad dramatizes the reality of idea-making. https://timbrunelle.com/blog/reigniting-the-future-of-advertising monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580620221322-66W8FECKIDP9AZRCBPX7/MCAD2017.jpg Useful Lunacy - Reigniting the Future of Advertising https://timbrunelle.com/blog/how-idea-people-thrive-in-an-age-of-artificial-intelligence-and-automation monthly 0.5 2020-03-01 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583102999519-6WP1S1VH2NSVFYX3W8SP/1*PWasJuhlGuOy4IVKxJwd9A.jpg Useful Lunacy - How idea people thrive in an age of artificial intelligence and automation This post is an edit of a luncheon keynote given to the MMPA’s 2017 Summit on April 26 (Photo: Joseph Rueter), parts of which were also included in a May 2 address to the graduating students in the MCTC Design Program. https://timbrunelle.com/blog/the-future-of-where-ideas-come-from monthly 0.5 2020-03-01 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583103445896-F2QGNXPX1YPAF2L0SUTT/1513302784587.jpg Useful Lunacy - The future of where ideas come from [Joi/Creative Commons] https://timbrunelle.com/blog/may-you-live-in-interesting-times monthly 0.5 2020-02-02 https://timbrunelle.com/blog/renaissance-man-philip-brunelle-and-music monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613164827764-KF6N7QD85RBUSJKPX7FM/RenaissanceMan-podcast-cover.png Useful Lunacy - Renaissance Man - Philip Brunelle and Music https://timbrunelle.com/blog/dont-buy-the-best-ad-idea-of-2015 monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583164172985-640MO35Q9THOZ5X5EK9Z/rei-black-friday-final-hed-2015.jpeg Useful Lunacy - “Don’t buy” - The best ad idea of 2015 https://timbrunelle.com/blog/prince-and-the-art-of-surprise monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583164380382-WE36HMBPBKTZMK6QUZKV/190909_r34891.jpg Useful Lunacy - Prince and the Art of Surprise https://timbrunelle.com/blog/the-2016-creative-leaders-retreat monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613165209727-A0JSILNAQVR6XOBCEYDR/IMG_0443.JPG Useful Lunacy - The 2016 Creative Leaders Retreat https://timbrunelle.com/blog/david-bowie monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613165728575-0JIXLYX5R1HDMQD5RW8A/ct-david-bowie-pop-culture-ent-0112-20160111.jpeg Useful Lunacy - David Bowie https://timbrunelle.com/blog/how-to-sell-an-idea monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583165450891-U8UVZ6PP6XXILB9B3Z5I/sold.001.jpeg Useful Lunacy - How to sell an idea https://timbrunelle.com/blog/balance-is-the-hardest-idea-of-all monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613166239720-58NLF5DRMD2MTMS06Q5P/IMG_1526.jpg Useful Lunacy - Balance is the hardest idea of all https://timbrunelle.com/blog/the-case-study-video monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613168277343-YV8V1ORP9S0J89NTBA4F/casestudyresults.png Useful Lunacy - The case study video https://timbrunelle.com/blog/ideas-vs-information monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613190629745-8YSMGFT8MFCGEXJ4P4BP/IdeaVSInformation.png Useful Lunacy - Ideas vs Information https://timbrunelle.com/blog/getting-noticed-is-getting-harder monthly 0.5 2021-02-13 https://timbrunelle.com/blog/idea-blocking monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613191091755-P4XEPGO4RJRKD9SM8Q3K/screen-shot-2015-09-19-at-12-48-44-pm.png Useful Lunacy - Idea blocking https://timbrunelle.com/blog/mistakes-failure-and-growth monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583165932077-3FY7IL9BJ2CM5C3S64U8/3M_Mistakes-Proud_1971_BBDOMPLS.jpg Useful Lunacy - Mistakes, failure and growth https://timbrunelle.com/blog/whither-advertising-agency monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613191370937-8PI7I6Z8NNY12X48OPKK/8Q_bsLPx.jpg Useful Lunacy - Whither advertising agency? https://timbrunelle.com/blog/the-future-of-advertising-creativity monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613191778658-VQZGXNUFPBIKG8UV82EO/madmenfight.png Useful Lunacy - The future of advertising creativity https://timbrunelle.com/blog/the-creative-brief-evolves monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613192026398-DRS61HI38YBESC88O1XP/FoggyRoad.jpg Useful Lunacy - The creative brief evolves https://timbrunelle.com/blog/once-again-what-is-an-ad-agency monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-idea-of-we monthly 0.5 2020-03-02 https://timbrunelle.com/blog/expectations monthly 0.5 2020-03-02 https://timbrunelle.com/blog/sherlock-holmes-and-ideas monthly 0.5 2020-03-02 https://timbrunelle.com/blog/are-you-awake monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613192339175-SY2CQV8L8U6A6F7HTJN4/timeline.png Useful Lunacy - Are you awake? https://timbrunelle.com/blog/eunoia monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613192467735-O9RADYOKMS6KK8O7W4HJ/eunoia.png Useful Lunacy - Eunoia https://timbrunelle.com/blog/agency-starting-a-creative-firm-in-the-age-of-digital-marketing monthly 0.5 2020-03-02 https://timbrunelle.com/blog/getting-to-legible monthly 0.5 2020-02-02 https://timbrunelle.com/blog/fighting-posterity monthly 0.5 2020-02-02 https://timbrunelle.com/blog/fluency-understanding-vs-mastery monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-leak-is-growing monthly 0.5 2020-03-02 https://timbrunelle.com/blog/how-to-hold-down-the-same-job-for-45-years monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583184917208-D49K658S5ZN5UV27CN9D/PhilipDrumDesk2017.jpg Useful Lunacy - How to hold down the same job for 45 years https://timbrunelle.com/blog/for-the-ages monthly 0.5 2020-02-02 https://timbrunelle.com/blog/ocd-biagw monthly 0.5 2020-02-02 https://timbrunelle.com/blog/a-new-gig-and-simultaneous-retirement monthly 0.5 2020-02-02 https://timbrunelle.com/blog/at-a-minimum-part-2-participation monthly 0.5 2020-03-02 https://timbrunelle.com/blog/at-a-minimum-part-1-curiosity monthly 0.5 2020-03-02 https://timbrunelle.com/blog/isnt-it-fantastic monthly 0.5 2020-02-02 https://timbrunelle.com/blog/a-sports-analogy-for-the-future-of-advertising monthly 0.5 2020-02-02 https://timbrunelle.com/blog/thinking-and-making-with-the-new-creative-trio monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583168403595-6ZLRBG8DHQ3YAFJT8NDU/circicle.001.jpeg Useful Lunacy - Thinking and making with the new creative trio https://timbrunelle.com/blog/work-vs-play monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-idea-we-are-alone monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583168600828-6H3A5X10A27UO1KA032X/renan.jpg Useful Lunacy - The idea we are alone https://timbrunelle.com/blog/habits monthly 0.5 2020-02-02 https://timbrunelle.com/blog/hello monthly 0.5 2020-03-02 https://timbrunelle.com/blog/and-more monthly 0.5 2020-02-02 https://timbrunelle.com/blog/its-coming-together monthly 0.5 2020-02-02 https://timbrunelle.com/blog/measuring-the-wrong-way-for-right-reasons monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-race-no-one-can-win monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-problem-with-being-interesting monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-art-of-possibility monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583168983667-UZDC57XQZJVB2QHNE2M4/71W17QhPvyL.jpg Useful Lunacy - The art of possibility - A lot of books get written. A few stick around. This is one. https://timbrunelle.com/blog/the-idea-of-privacy monthly 0.5 2020-03-02 https://timbrunelle.com/blog/insight-vs-idea-vs-speed monthly 0.5 2020-03-02 https://timbrunelle.com/blog/such-synchronicity monthly 0.5 2020-03-02 https://timbrunelle.com/blog/another-chance-to-rethink-advertising-on-the-web monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/edaddc33-6467-4cbc-b37d-9a813e2a0b00/tbrunelle_someone_using_the_Tumblr_website_on_their_laptop._Pho_d45dd522-837f-4ae6-9b0f-816fe7a41543.png Useful Lunacy - Another chance to rethink advertising on the web - Will it be different this time? https://timbrunelle.com/blog/big-fear monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-annual-content-plan monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-truth monthly 0.5 2020-03-02 https://timbrunelle.com/blog/enabling-constraints-welcome-to-vine monthly 0.5 2020-03-02 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https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1641284785436-MM91HD1Q2PO7DWNLTJGZ/Hayneedle-Exist_o.png Hello Viking https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1641284762825-EPUVYJ4P98ATBAM9P8P4/Tim+Brunelle+Portfolio+-+ExcuseClock.png Hello Viking https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1641284763381-H6P23TAYD9M6QHXJ1T5G/Tim+Brunelle+Portfolio+-+Tickley.png Hello Viking https://timbrunelle.com/hello daily 1.0 2024-11-14 https://timbrunelle.com/about daily 0.75 2025-01-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/6985a991-b221-43eb-ad21-e3adaacae534/Logos-Brunelle-2022-yellow.png About - Make it stand out I’ve had the good fortune of helping lots of brands leverage creativity to drive growth. https://timbrunelle.com/portfolio daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/0029e494-9fb3-4590-b7ea-b4540163bae6/Logos-Brunelle-2022-narrow.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/211fa616-bad5-4e72-b1cc-869811646db3/DSC_4567.jpg Portfolio - 100 YEAR ANNIVERSARY Focusing on potential to leverage a significant moment https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/502370c4-0a15-4c3b-9a08-d7b87554def5/Naming-Products-LOL-thumb.png Portfolio - PRODUCT DEVELOPMENT Agility and ideation to create impact https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1641063253398-L2CMH4JHR3MCQVEC6OHK/First-names-StarPost.png Portfolio - EMPLOYEE ENGAGEMENT Celebrating essential workers is good business https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1640975845329-AXQVZH8P5N5ODTSJ9TEG/ThinkingClearly-thumbnail2.001.png Portfolio - SUPPLY CHAIN STORY Creating a circular economy generates economic advantage https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/d5d67336-386c-4357-bbec-b55cf59844da/WeMakeItPossible-Campaign-thumb.png Portfolio - TECH DIVISION BRANDING Creating impact for talent acquisition and employee engagement https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/17e7d55a-dee3-4210-b041-1623d71e2dfc/Dairy2025Commitment-thumbnail.png Portfolio - SUSTAINABLE ADVANTAGE Creating a program to leverage on-farm practices https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/b915f496-f04a-4196-a234-b8ac61a76ffa/Tim+Brunelle+Portfolio+VW+.001.png Portfolio - VW DRIVERS WANTED Eight years of record sales and marketing innovation https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/eb1bea00-b54f-46a3-a5ed-7e6478b68b33/Tim+Brunelle+Portfolio+-+CPG.001.png Portfolio - CPG BRANDS Finding new audiences, leveraging new media and delivering growth https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/217a27d9-8e39-4f43-ace4-4b4572a6ad2a/Tim+Brunelle+Portfolio+-+3M+thumb.001.png Portfolio - GLOBAL BRAND LAUNCH Design and digital integration; sustainability storytelling https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7425ef88-e0db-49c9-884b-91459984ef8c/Tim+Brunelle+Portfolio+-+HV.001.png Portfolio - ENTREPRENEURIAL AGENCY A start-up that birthed start-ups and innovation https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/40d9e6c6-937c-4196-bf82-5ed320c10da3/AppleAutos-DGS-BreakRoom-06.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/connect daily 0.75 2023-02-08 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/47101f1b-f83d-4c3e-acb7-251ccbedcd31/TimBrunelle-Drums.jpg Connect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/dairy2025-commitment daily 0.75 2022-06-20 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/4f8b9881-ea58-4796-af73-2556607544fd/Dairy2025Commitment-LOL-ESG-2022.png Dairy2025 Commitment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/agency-relationships daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/932a016b-248a-44a0-b6e9-5dc76f66121b/Logos-Brunelle-2022-yellow.png Agency Relationships - YOU’RE NOT AN IDIOT Better relationships are entirely possible. (If I can help nurture them for an auto retailer, I can do it for you.) https://timbrunelle.com/inhouse-agency daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/5b1afa75-f6bc-4216-89b7-2e1370867ff2/TimBrunelle-In-House+Agency.png In-House Agency - Creativity Fuels Economic Advantage I’ve built, nurtured and lead successful teams in B2C and B2B across agriculture, manufacturing, healthcare, automotive, retail, and technology companies. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/bd7be63f-59b3-41f0-afd9-b4dd330eb537/Logos-Brunelle-2022-pink.png In-House Agency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/marketing101 daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/20751275-9035-48e0-a2b9-f87f18e1c395/How-Marketing-Functions-Brunelle-2022.png Marketing101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/762379b2-8c90-47a2-b728-742087977593/Logos-Brunelle-2022-narrow.png Marketing101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/thebrief daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/71416eba-d688-460b-ae54-ec52faafb12a/TimBrunelle-Briefing.png How to Improve Strategy, Creative and Production Briefs - How to elicit remarkable output I’ve worked on the three types of briefs for over 20 years, and have useful insights to help your team enhance results. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/24971df4-ab1c-4272-9264-d07edde35ec2/creative-brief-foggy%2Bcopy.png How to Improve Strategy, Creative and Production Briefs - 1. The Modern Creative Brief No other business document offers as much potential as the creative brief. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/47bfce30-4942-4b9c-9693-dc346a56c216/doorway.jpg How to Improve Strategy, Creative and Production Briefs - 2. Without a Brief, Everyone Is Just Guessing We can not rationalize a brilliant idea into being. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7e3113f6-ffe2-419a-bbf7-3acf347cc327/infrastructure.png How to Improve Strategy, Creative and Production Briefs - 3. The Path from Brand Strategy to Creative Briefing Establishing a reliable anchor upon which to build ideas. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e2b5f8c0-9e5c-48fc-a3df-638230d26d39/HeroicDocument-3.png How to Improve Strategy, Creative and Production Briefs - 4. The Most Important Document in the World? A creative brief does two things: It informs, and it inflames. https://timbrunelle.com/wwm daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e4bf9e22-b6ee-4d63-998b-0dbdc8cb9304/Tim-Brunelle-2023-office-03.jpg Work With Me - Work with me to create remarkable impact https://timbrunelle.com/marketing-capabilities daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/36ea8ddb-dae1-4304-a0f0-6ea23b91c60b/website-portfolio-thumb.001.png Marketing Capabilities - Proven Approach for Teams and Leaders I made my first ad in 1992, built my first website in 1994 and have lead 30+ person teams four times since, across every facet of marketing capability. I also created and teach the Future of Advertising curriculum, to help teams understand and leverage what’s coming next. https://timbrunelle.com/the-future-of-advertising daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/dedc2fb3-cf09-4e9e-a158-94312c2a44d6/tbrunelle-MCAD-FOA23-themetaphor.png The Future of Advertising - I teach curiosity, fluency and practicality Since 2007 I’ve researched and evolved the Future of Advertising curriculum to help students, marketers and agencies take advantage of what’s coming next. https://timbrunelle.com/hire-me-hourly daily 0.75 2023-02-10 https://timbrunelle.com/hire-me-daily daily 0.75 2023-02-10 https://timbrunelle.com/generatively-better daily 0.75 2024-09-03 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/fbc226b9-4bc3-4c2a-b7bb-e89a96e311fa/GenerativelyBetter-March2024-key.001.png Generatively Better - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/cda92ee7-295d-4e69-a97b-294fb5399241/GenerativelyBetter-May10.004.png Generatively Better - It’s time to think and operate differently OpenAI predicts “19% of U.S. workforce may see at least 50% of their tasks impacted by AI-generative tech…with higher-income jobs potentially facing greater exposure.” Since the beginning of the U.S. ad industry in roughly 1700, we’ve experienced two major pivots—first when broadcast (radio then TV) arrived circa 1940, the second near 1990 when the commercial Internet came online. Now we’re entering a third major pivot as AI remakes and reimagines how we research, how we strategize, how we sell, and how we create. It will impact the way teams are structured, and the ways they collaborate with each other. We need to understand what these technologies enable so we can take advantage. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654724465-0DXPATJ8WM0QCV9B1HU6/GenerativelyBetter-March2024.046.png Generatively Better https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654719616-IZ9ZDPZVQKP4ZLQ3P0D7/GenerativelyBetter-March2024.002.png Generatively Better https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654724469-LRQIZLPG21HGI1GNAO36/GenerativelyBetter-March2024.043.png Generatively Better https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654719619-L569921XDKE2F01EZ07V/GenerativelyBetter-March2024.012.png Generatively Better https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654720510-ZJDUQ4LRG01ZBJTR2T03/GenerativelyBetter-March2024.039.png Generatively Better https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654798924-VPNLACJE0FJ0UGPSZRRR/GenerativelyBetter-March2024.055.png Generatively Better https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1711654727293-EDZ049RGHN889PU2UZ0G/GenerativelyBetter-March2024.050.png Generatively Better https://timbrunelle.com/latest daily 0.75 2024-06-18 https://timbrunelle.com/generatively-better-thank-you daily 0.75 2025-05-30 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/f6c62712-a4c5-4042-ae5d-8213ae649b2e/GB_ThankYou.png Generatively Better Thank You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/dont-get-screwed daily 0.75 2023-10-21 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/0c2e367b-f394-4510-abbf-a2fd047f0b8a/AppleAutos-DGS-Janice-04.png Don't Get Screwed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/312bb840-4660-4e9e-9394-1a53d0d6945d/AppleAutos-DGS-Social-Husband.jpg Don't Get Screwed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/35843731-107c-4309-a918-ecd162cd2ec8/AppleAutos-DGS-Social-OnlineReview.jpg Don't Get Screwed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/da674e78-7680-4fe7-a643-4d2a5742e468/AppleAutos-DGS-Social-Truck.jpg Don't Get Screwed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1697861886435-0QQH1JG74VB318TUQF1Q/AppleAutos-DGS-OOH-7Day.jpg Don't Get Screwed https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1697861886908-TQALP75KRJRDTDM3JC7N/AppleAutos-DGS-OOH-NoGimmicks.jpg Don't Get Screwed https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1697861888498-FLJ8YWUR3QOPZ6X3RJ69/AppleAutos-DGS-OOH-30Day.jpg Don't Get Screwed https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1697861888499-8IFZN5LEMCBLT8HDL6CT/AppleAutos-DGS-OOH-NoNegotiations.jpg Don't Get Screwed https://timbrunelle.com/product-development daily 0.75 2024-10-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/c9fb7bd9-b6ba-4b17-8731-f07bef95fe99/HenUp-Brainstorm.png Product Development - Make it stand out I led multiple quick-turn product development and name ideation sessions for dairy foods and animal nutrition while at Land O’Lakes, Inc. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/b20fb538-9d9d-4ada-b692-1d6becb0726c/NaR-IYF-packaging.png Product Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699759860347-KF05W7LGU8ZCC9TGRR8J/NaR-packaging.png Product Development https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699759865894-NWGN47G4RBJPKIQXY2F9/IYF-packaging.png Product Development https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699759874562-NO11HTGR8R8LARN96DIW/NaR-Cinnamon.png Product Development https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699760816375-0QR2G4E8D8JAYOHD7F1Y/IYF-on-shelf.png Product Development https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699760817059-ZX2LZJI3NY64Q7XIZAJB/NaR-on-shelf.png Product Development https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/130362c6-b919-411f-8291-2e2cb020647d/HenUp_Pkg_.003.jpeg Product Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/product-idea-naming daily 0.75 2023-11-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/d21fee06-99ff-41ca-a008-33568102fdbd/Brunelle-ProductNamingDesign-thumb2.png Product Design and Naming - CPG, Feed, Beverages, Automotive I’ve led ideation, naming, design and marketing for new products at Land O’Lakes, Hormel Foods, Anheuser-Busch and Volkswagen. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699767329188-TYKZQ2Z6W4S5Y2WQRF5G/HenUp-Brainstorm.png Product Design and Naming https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699759860347-KF05W7LGU8ZCC9TGRR8J/NaR-packaging.png Product Design and Naming https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699759865894-NWGN47G4RBJPKIQXY2F9/IYF-packaging.png Product Design and Naming https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699759874562-NO11HTGR8R8LARN96DIW/NaR-Cinnamon.png Product Design and Naming https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699760816375-0QR2G4E8D8JAYOHD7F1Y/IYF-on-shelf.png Product Design and Naming https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1699760817059-ZX2LZJI3NY64Q7XIZAJB/NaR-on-shelf.png Product Design and Naming https://timbrunelle.com/mcadai daily 0.75 2024-06-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1712777652320-XSVQZCVJTRZ6B2VMSHAY/IMG_2362.jpg MCAD-AI https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1712777735495-9C62DJIT7917FU24A8TL/MCAD-AI-Jeff-Carino-guest.png MCAD-AI https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1712777746804-7ROI40KW1ISU9TEL0FUG/MCAD-AI-Julian-Meyer.png MCAD-AI https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1712777759088-793RPKXZVKA8VHY59ESW/MCAD-KellyBoesch-April12024-1.png MCAD-AI https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1712777785530-0OR0POJN7EE6IMT8RK82/MCAD-MarkSmith-April12024-02.png MCAD-AI https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1712777802189-77EVE1PUJ6VGC5BAUCVG/MCAD-AI-PeterDuCharme-April082024-02.png MCAD-AI https://timbrunelle.com/music daily 0.75 2024-10-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/f67687eb-6e60-43f8-aad5-8da0acf7dd31/Crooners-TomWaitsScream.png Music - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/accessibility daily 0.75 2024-11-07 https://timbrunelle.com/toolkit daily 0.75 2025-01-06 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/4ea62c08-c669-4661-b71b-c39bc78fe290/Brunelle-2023.jpg Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference.