https://timbrunelle.com/blog daily 0.75 2024-03-20 https://timbrunelle.com/blog/2024/3/20/reacting-to-creativity monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1ad75e98-12a8-4674-ac03-3cde6d8a6c66/reacting-to-creativity-01.png Useful Lunacy - Reacting to Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e31d3349-cd3c-4b83-bb02-03de4e3c92c8/reacting-to-creativity-p2.png Useful Lunacy - Reacting to Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2023/8/7/creativity-at-a-crossroads-circa-2023 monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/41a19b83-755c-4e84-8a57-b2b07dd1c6ba/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E001.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/de64a775-9487-44ff-93b2-0e24492d3c24/Roundpeg-July-2023.jpg Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e074481e-be5e-4c93-8651-7ecd09ea31ea/Creativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-+011b.jpg Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/b12b78ca-5e39-4ea9-b479-8ea2ea6e3f70/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E014.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/45b2f8b3-5f3b-4c5b-9474-4deb92ccd8a9/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E021.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/d1ba92f9-e6dc-4d29-af7b-179316cf72fb/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E017.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/0361c15f-9265-45ae-b0e5-23d1c4e5ce51/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E026.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/c87d9807-4116-47c2-9b88-81e571e2e21b/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E027.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/3469f2e9-9b64-44d8-8f2c-c317c3194e94/%E2%80%8ECreativity+at+a+Crossroads+-+2023+Summer+Strategy+School+-+Brunelle+-.%E2%80%8E028.png Useful Lunacy - Creativity at a Crossroads, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2023/2/10/artificial-or-intelligent monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/d047174a-d7bb-4c86-89f1-2cba532632d3/NKB_computer_battling_against_a_human_in_a_quintensettial_minne_481a6fe7-bd01-44e4-8dd5-2176f619fe38-Edited-1.png Useful Lunacy - Artificial or Intelligent? - Artificial or Intelligent? The impact of generative AI on creative content FEBRUARY 16 @ 5:30 PM - 6:30 PM // Carmichael Lynch https://timbrunelle.com/blog/2023/1/27/the-role-of-a-creative-director-circa-2023 monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/9d6f968b-2b33-4b4a-9e04-c4f314461162/Tim+Brunelle+-+Role+of+a+CD+circa+2023.png Useful Lunacy - The Role of a Creative Director, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7dbb017f-b9b2-462d-a6b9-f751fd637cff/DonDraper.gif Useful Lunacy - The Role of a Creative Director, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/93577dad-4e69-4def-b8cd-8ff26c34880f/Substack-email-header.png Useful Lunacy - The Role of a Creative Director, Circa 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/12/4/our-new-constant-companion monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/bc75c68c-5248-426f-b215-773eb3de79f4/Fi8PygHWYAUV8jU.jpeg Useful Lunacy - Our New Constant Companion - Make it stand out via Twitter https://timbrunelle.com/blog/2022/11/21/the-allure-of-mediocrity monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e7b5c4e6-4827-4e5c-be4a-463bfc0fb953/AllureOfMediocrity.001.png Useful Lunacy - The allure of mediocrity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/11/2/value-in-creativity monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/4a438afa-bfa8-4ad3-b299-f4175397ed64/Unlimited+Ideas+-+Brunelle.005.png Useful Lunacy - What’s the Value in Creativity Today? - Make it stand out A computer generated these names and the designs for a new consulting brand in less than a second. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/a2782c1b-c392-4c9d-b8aa-ea9a5714c6de/Unlimited+Ideas+-+Brunelle.001.png Useful Lunacy - What’s the Value in Creativity Today? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404567828-C2OTWUU66D001C2FPASV/Unlimited+Ideas+-+Brunelle.002.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404568037-TL8YC4E0ROCWB4GWA7CC/Unlimited+Ideas+-+Brunelle.003.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404568548-5HWW2E3B276K3K1SMB87/Unlimited+Ideas+-+Brunelle.004.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404568818-W2KVR8YPHA1YY7ZJWXHO/Unlimited+Ideas+-+Brunelle.005.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1667404569265-7CMZKDHDA3Z2MO3UYP8Z/Unlimited+Ideas+-+Brunelle.006.png Useful Lunacy - What’s the Value in Creativity Today? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/dda4419f-cabc-465a-bc61-146e9efabdd5/Unlimited+Ideas+-+Brunelle.007.png Useful Lunacy - What’s the Value in Creativity Today? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/10/30/prompt-engineering-v-creative-briefing monthly 0.5 2022-10-31 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/165ef782-80c7-42cb-ac41-727bde3d30fc/DALL%C2%B7E+2022+-+language+engineer+wrestling+with+words+in+futuristic+lab+digital+art.png Useful Lunacy - Prompt Engineering v. Creative Briefing - Make it stand out DALL·E 2022 “language engineer wrestling with words in futuristic lab” + L-R “digital art,” “Picasso,” “synthwave”) https://timbrunelle.com/blog/2022/9/8/podcast-interview-on-innovative-creative-briefs monthly 0.5 2024-11-07 https://timbrunelle.com/blog/2022/7/31/the-purpose-of-interning monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/8908aa6e-727f-41e8-9e71-82456923a8a3/GreaterMSP+Discover+2022+event+-+photo+Uzoma+Obasi.jpg Useful Lunacy - The Purpose of Interning - Make it stand out Uzoma Obasi https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/8ac0e5ac-38e9-45ad-b327-e168e721c218/Tim+Brunelle+-+GreaterMSP+Discover+2022+event+-+photo+Uzoma+Obasi.jpg Useful Lunacy - The Purpose of Interning - Make it stand out Uzoma Obasi https://timbrunelle.com/blog/2022/7/24/nature-of-creativity-circa-2022 monthly 0.5 2022-08-01 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/f271e466-ab69-445b-954a-3029eec76754/Nature+of+Creativity+2022+-+Brunelle.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/3925f697-89aa-47fc-bc78-f7898d283247/Nature+of+Creativity+2022+-+Mark+Silva+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/a74e2b8f-3781-45eb-aa72-0d2c955ca4aa/Nature+of+Creativity+2022+-+Creativity+Versus.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/2ef470e7-2e5e-44c7-9980-58441f3f8736/Nature+of+Creativity+2022+-+CMD+Timeline.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/295b567a-ca41-47b0-b53c-f93fe4d3f7bd/Nature+of+Creativity+2022+-+Maintenance+of+Creativity+to+End.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/6877b358-288e-42a7-a1c5-9da206c33f70/Nature+of+Creativity+2022+-+AM+Darke+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/9f94a44b-729c-417a-ba32-de64e307b0d3/Nature+of+Creativity+2022+-+Theme+1+Enabled+Creativity.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/27b6f716-f870-44fb-a2e1-f4de3490ca57/Nature+of+Creativity+2022+-+Karen+X+Cheng+Cosmo+cover.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/f2a80e04-6914-41de-bb76-b832ea9d57e4/Nature+of+Creativity+2022+-+Richtel+Neuroscience+of+Creativity.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/ff81eaa3-ff29-4972-82ba-07f04d0a3fb6/Nature+of+Creativity+2022+-+Enabled+Creativity+Commonplace.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/95735b44-6530-4d2a-8d71-914e70ed886b/Nature+of+Creativity+2022+-+Theme+2+Work+Like+a+Virus.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/a6ef3dfd-87af-410f-b8b1-0edeffef8115/Nature+of+Creativity+2022+-+Automating+and+Scaling.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/2ff9efce-ef07-4f17-a5d3-f02f31b24003/Nature+of+Creativity+2022+-+Theme+3+Creativity+is+Augmenting.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/157850cb-252a-4afb-821b-7e85bafc37ff/Nature+of+Creativity+2022+-+Rosenberg+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/66fbde30-45f5-4e00-8e0f-072e724b7441/Nature+of+Creativity+2022+-+Power.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/de7676ef-12d7-47a4-912c-892ac94ca598/Nature+of+Creativity+2022+-+Demirdag+quote.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/43c96924-cfec-43ab-a8c8-f57a720e2e88/Nature+of+Creativity+2022+-+Three+People.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/0a821141-1d4e-4c52-833c-fad98478ecdf/Nature+of+Creativity+2022+-+Creativity+is+Inevitable.png Useful Lunacy - The Nature of Creativity, Circa 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/7/12/inspired-understanding-creativity monthly 0.5 2022-07-14 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/9e62a9c8-9a00-499d-92da-c5107ff04f59/Inspired-Understanding-Creativity-Matt-Richtel-book.jpg Useful Lunacy - Inspired: Understanding Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/b21e21b0-a943-41a8-b724-caf2aa26d0d7/Matt-Richtel-Inspired-Understanding-Creativity-underlined-quote.jpg Useful Lunacy - Inspired: Understanding Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/7/12/an-urgent-desire-to-see monthly 0.5 2022-07-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/60572693-9bfd-4e71-b8fc-df7986a5a3dd/Golan+Levin_EYEO2022-McGuire_%F0%9F%93%B8tbrunelle_IMG_4651.jpg Useful Lunacy - An Urgent Desire to See Something Realized in the World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/6/27/write-a-brief-for-your-nose monthly 0.5 2022-06-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7f5b2630-b494-4c30-887f-83086bab5c89/Grace+Boyle_EYEO2022-McGuire_%F0%9F%93%B8tbrunelle_IMG_4595.JPG Useful Lunacy - Write a Brief For Your Nose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7e99bcd8-f850-4e49-b4ac-7bb727bde745/Grace+Boyle_EYEO2022-McGuire_%F0%9F%93%B8tbrunelle_IMG_4598.jpg Useful Lunacy - Write a Brief For Your Nose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/6/24/representation-is-everything monthly 0.5 2022-06-28 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/86fab3db-25ab-4143-ba7e-17a1969a94f7/Salome-Asega_EYEO2022-Cinema_%F0%9F%93%B8jer-thorp_IMG_20220615_101027.jpg Useful Lunacy - Representation is Everything - Make it stand out Jer Thorp https://timbrunelle.com/blog/2022/4/23/a-creative-brief-just-enough monthly 0.5 2022-04-23 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/e1cdcdd0-34ba-4249-9c67-880809568fea/JustEnough.png Useful Lunacy - A creative brief should be just enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/3/20/how-to-craft-an-nft-creative-brief monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/657a46c0-ff77-4d60-bdd7-d8a67c3d2efb/timeline.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/834b8d01-05e3-45c3-8f42-72a70fb23fe2/NFT-pending.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/bacf2b69-487c-42e2-844a-961ccee5a82f/Nft-confirmed.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/5c426a3e-f3b5-451d-bbff-b86be818fcac/Gartner-Hype-Tech2021.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/7a4b78cc-bd46-439e-bd60-1ef78e8ad28c/dixon-twitter.png Useful Lunacy - How to Craft an NFT Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2022/1/17/aristotles-creative-brief monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/c5ab71bf-986f-408b-aa12-f1604bf6e4a5/aristotle-mad-man-creative-brief.png Useful Lunacy - Aristotle's Creative Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/12/1/the-most-important-document-in-the-world monthly 0.5 2021-12-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/5a01d98c-5d31-4212-9b56-a9a6898dee9b/HeroicDocument.png Useful Lunacy - The Most Important Document in the World? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/60994240-f7fe-4f32-8849-43545e904e13/nike-brief-sport-is-war-minus-the-kiling.png Useful Lunacy - The Most Important Document in the World? - Make it stand out A strategist named Pete wrote some very insightful words on creative briefs here. That’s where I got this image. https://timbrunelle.com/blog/2021/10/18/a-creative-briefing-is-a-birthday-party monthly 0.5 2021-10-19 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1634535722114-5ER4LSI52ENPP4RT9CKX/birthday-party-briefing-shrunk.png Useful Lunacy - A creative briefing is a birthday party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1634535903667-HHBPKQSP1X0KQNUQ1884/someecards-birthday.png Useful Lunacy - A creative briefing is a birthday party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/9/27/the-creative-brief-is-a-piece-of-infrastructure monthly 0.5 2024-08-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/359f516b-5acf-45bb-88f4-64bfd9981da1/Infrastructure.png Useful Lunacy - The Creative Brief is a piece of infrastructure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1632755295421-7C8K7ECYGETUQY11FIYV/Marketing101-CreativeBrief.001.png Useful Lunacy - The Creative Brief is a piece of infrastructure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1632755489070-9JZQPO18EC7982V3FGLG/badbrief.png Useful Lunacy - The Creative Brief is a piece of infrastructure https://timbrunelle.com/blog/2021/8/22/without-a-brief monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1629962436091-01FHY197DYD9CPLXCHJ6/doorway.jpg Useful Lunacy - Without a brief, everyone is just guessing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1629962699191-D7LEU3Y720FBAD3PPMSG/typewriter.jpg Useful Lunacy - Without a brief, everyone is just guessing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1629962879125-KG37KTCEQOG0I17RDOYK/creativebrief.PNG Useful Lunacy - Without a brief, everyone is just guessing - Make it stand out Credit: Tom Fishburne https://timbrunelle.com/blog/2021/8/5/welcome-to-the-fog monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1628227400028-LCSXNWEMNILH4ZGI6UQW/fog.png Useful Lunacy - Welcome to the Fog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/6/27/the-new-creative-brief-circa-2021 monthly 0.5 2023-01-29 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624820206190-3ZMMDDPK296TLPMZD7F8/creative-brief-foggy+copy.png Useful Lunacy - The Creative Brief - circa 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/6/26/were-only-human monthly 0.5 2021-06-27 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624747843212-NRB2WPVTSL6VREY9NZ2A/C_TvWqEXYAAtOQW.jpeg Useful Lunacy - We're only human - Make it stand out We are forever indebted to The Oatmeal for explaining how human brains react to ideas https://timbrunelle.com/blog/2021/6/26/harnessing-creativity-and-innovation-the-value-of-surprise monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624743665007-6TV89UVS4DDL12A3JUTV/smart-sick.001+copy.png Useful Lunacy - Harnessing creativity and innovation: The value of surprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624743721993-XWD8RLUAI3CQN0B1KR63/KnownUnknown.png Useful Lunacy - Harnessing creativity and innovation: The value of surprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1624743792436-8QVY05T378RWM2VIEQ27/flywheel-revised.png Useful Lunacy - Harnessing creativity and innovation: The value of surprise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/5/11/curiosity-is-a-muscle-you-can-train monthly 0.5 2021-05-11 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1620755241139-KJIXH28IE7S6TCU3YP67/curiosity.001.png Useful Lunacy - Curiosity is a muscle you can train - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2021/5/11/the-business-of-ideas monthly 0.5 2024-08-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/8a7dbd65-e5fc-4e00-a632-61ab69824f96/BusinessOfIdeas.png Useful Lunacy - The business of ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://timbrunelle.com/blog/2019/3/16/the-opposite-of-agile monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264415183-AH5BE66WJNSY8TMGDGN4/1*nVCpzHzhs6xF0UmeYqjh3Q.png Useful Lunacy - The Opposite of Agile https://timbrunelle.com/blog/2018/6/23/believe-or-leave monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264115002-SU3WZNDIELXXT9SJZYKP/1*GdT5-LtxqS-oKnImXcbU6Q.png Useful Lunacy - “Believe. Or leave.” https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264186264-2H83INTS3POVHSF40BQS/1*GTt_KQjOjM8ltacX1FeLUQ.png Useful Lunacy - “Believe. Or leave.” https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601264257533-FE884CGU80I4C0UHMYX2/1*QsVYEfoG-nKyn_g8hXaE7w.jpeg Useful Lunacy - “Believe. Or leave.” Kudos to the team at the Minnesota Interactive Marketing Association for producing the Summer of CATFOA series and to OPAL and ICF Olson for sponsoring our dialogue. https://timbrunelle.com/blog/2020/9/27/the-future-of-advertising-is-rooted-in-the-behavioral-sciences monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601263139739-EFPRCQORUBJXLHEOSIKL/1*FTfmmD8Jx0z5miJehzHyZQ.jpeg Useful Lunacy - The future of advertising is rooted in the behavioral sciences Rory Sutherland https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601263423819-XGJYASE0BVWVD22A36W7/1*68YlmGJskWaOCusXXuQdSA.jpeg Useful Lunacy - The future of advertising is rooted in the behavioral sciences Some light summer reading for you: Sutherland notes several books that influenced his understanding of Behavioral Economics and their application to ideas, advertising and marketing. To them I’ve added Kahneman and Stephens-Davidowitz. https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601263666570-UE9YVQE0J3F5MVAC4QNY/1*4HxwRxg0Np7uIVAiDy3llg.png Useful Lunacy - The future of advertising is rooted in the behavioral sciences Case Study from Ogilvy & Mather, Toronto https://timbrunelle.com/blog/2018/2/15/the-end-of-the-beginning-of-the-end monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601262713271-D1G6THHDSX1J4JPV36HF/1*Ra26dTagcqMkU0isHtcbhw.jpeg Useful Lunacy - The end of the beginning of the end A relief of Trimurti on a dome at Sri Mukhalingam temple by Adityamadhav83 (CC) — link https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1601262834169-KKGAQ2WIEJ5ZKQ1AUF72/1*0B9gnHRRLYr8qX7y5hebRw.png Useful Lunacy - The end of the beginning of the end https://timbrunelle.com/blog/will-it-blend-will-it-end monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580612144391-NA35LYYBZ76R7LE8L9UO/1*fQEtrdZ2F6VecgL_OL2uQQ.jpg Useful Lunacy - Will it blend? Will it end? https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580612477761-599MYRULRWJNG70UA9F0/MartinWeigel-15.jpg Useful Lunacy - Will it blend? Will it end? https://timbrunelle.com/blog/the-history-of-ideas-in-the-age-of-digital-transformation monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580618664423-B1W176TTHCDZOFGK807M/pixel-light-bulb.png Useful Lunacy - The history of ideas in the age of digital transformation https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580618790986-YIABG3ZTVWXDNGL0LWLB/ThinkSmall-ad.jpg Useful Lunacy - The history of ideas in the age of digital transformation Helmut Krone, Art Director + Julian Koenig, Copywriter (1959) https://timbrunelle.com/blog/comfort-vs-respect-amidst-idea-making monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580619884955-GCKGE4QUPPOSXVOQBS74/GE-ideas-creature.png Useful Lunacy - Comfort vs Respect Amidst Idea Making GE’s “Ideas Are Scary” ad dramatizes the reality of idea-making. https://timbrunelle.com/blog/reigniting-the-future-of-advertising monthly 0.5 2020-02-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1580620221322-66W8FECKIDP9AZRCBPX7/MCAD2017.jpg Useful Lunacy - Reigniting the Future of Advertising https://timbrunelle.com/blog/how-idea-people-thrive-in-an-age-of-artificial-intelligence-and-automation monthly 0.5 2020-03-01 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583102999519-6WP1S1VH2NSVFYX3W8SP/1*PWasJuhlGuOy4IVKxJwd9A.jpg Useful Lunacy - How idea people thrive in an age of artificial intelligence and automation This post is an edit of a luncheon keynote given to the MMPA’s 2017 Summit on April 26 (Photo: Joseph Rueter), parts of which were also included in a May 2 address to the graduating students in the MCTC Design Program. https://timbrunelle.com/blog/the-future-of-where-ideas-come-from monthly 0.5 2020-03-01 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583103445896-F2QGNXPX1YPAF2L0SUTT/1513302784587.jpg Useful Lunacy - The future of where ideas come from [Joi/Creative Commons] https://timbrunelle.com/blog/may-you-live-in-interesting-times monthly 0.5 2020-02-02 https://timbrunelle.com/blog/renaissance-man-philip-brunelle-and-music monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613164827764-KF6N7QD85RBUSJKPX7FM/RenaissanceMan-podcast-cover.png Useful Lunacy - Renaissance Man - Philip Brunelle and Music https://timbrunelle.com/blog/dont-buy-the-best-ad-idea-of-2015 monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583164172985-640MO35Q9THOZ5X5EK9Z/rei-black-friday-final-hed-2015.jpeg Useful Lunacy - “Don’t buy” - The best ad idea of 2015 https://timbrunelle.com/blog/prince-and-the-art-of-surprise monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583164380382-WE36HMBPBKTZMK6QUZKV/190909_r34891.jpg Useful Lunacy - Prince and the Art of Surprise https://timbrunelle.com/blog/the-2016-creative-leaders-retreat monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613165209727-A0JSILNAQVR6XOBCEYDR/IMG_0443.JPG Useful Lunacy - The 2016 Creative Leaders Retreat https://timbrunelle.com/blog/david-bowie monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613165728575-0JIXLYX5R1HDMQD5RW8A/ct-david-bowie-pop-culture-ent-0112-20160111.jpeg Useful Lunacy - David Bowie https://timbrunelle.com/blog/how-to-sell-an-idea monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583165450891-U8UVZ6PP6XXILB9B3Z5I/sold.001.jpeg Useful Lunacy - How to sell an idea https://timbrunelle.com/blog/balance-is-the-hardest-idea-of-all monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613166239720-58NLF5DRMD2MTMS06Q5P/IMG_1526.jpg Useful Lunacy - Balance is the hardest idea of all https://timbrunelle.com/blog/the-case-study-video monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613168277343-YV8V1ORP9S0J89NTBA4F/casestudyresults.png Useful Lunacy - The case study video https://timbrunelle.com/blog/ideas-vs-information monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613190629745-8YSMGFT8MFCGEXJ4P4BP/IdeaVSInformation.png Useful Lunacy - Ideas vs Information https://timbrunelle.com/blog/getting-noticed-is-getting-harder monthly 0.5 2021-02-13 https://timbrunelle.com/blog/idea-blocking monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613191091755-P4XEPGO4RJRKD9SM8Q3K/screen-shot-2015-09-19-at-12-48-44-pm.png Useful Lunacy - Idea blocking https://timbrunelle.com/blog/mistakes-failure-and-growth monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583165932077-3FY7IL9BJ2CM5C3S64U8/3M_Mistakes-Proud_1971_BBDOMPLS.jpg Useful Lunacy - Mistakes, failure and growth https://timbrunelle.com/blog/whither-advertising-agency monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613191370937-8PI7I6Z8NNY12X48OPKK/8Q_bsLPx.jpg Useful Lunacy - Whither advertising agency? https://timbrunelle.com/blog/the-future-of-advertising-creativity monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613191778658-VQZGXNUFPBIKG8UV82EO/madmenfight.png Useful Lunacy - The future of advertising creativity https://timbrunelle.com/blog/the-creative-brief-evolves monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613192026398-DRS61HI38YBESC88O1XP/FoggyRoad.jpg Useful Lunacy - The creative brief evolves https://timbrunelle.com/blog/once-again-what-is-an-ad-agency monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-idea-of-we monthly 0.5 2020-03-02 https://timbrunelle.com/blog/expectations monthly 0.5 2020-03-02 https://timbrunelle.com/blog/sherlock-holmes-and-ideas monthly 0.5 2020-03-02 https://timbrunelle.com/blog/are-you-awake monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613192339175-SY2CQV8L8U6A6F7HTJN4/timeline.png Useful Lunacy - Are you awake? https://timbrunelle.com/blog/eunoia monthly 0.5 2021-02-13 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1613192467735-O9RADYOKMS6KK8O7W4HJ/eunoia.png Useful Lunacy - Eunoia https://timbrunelle.com/blog/agency-starting-a-creative-firm-in-the-age-of-digital-marketing monthly 0.5 2020-03-02 https://timbrunelle.com/blog/getting-to-legible monthly 0.5 2020-02-02 https://timbrunelle.com/blog/fighting-posterity monthly 0.5 2020-02-02 https://timbrunelle.com/blog/fluency-understanding-vs-mastery monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-leak-is-growing monthly 0.5 2020-03-02 https://timbrunelle.com/blog/how-to-hold-down-the-same-job-for-45-years monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583184917208-D49K658S5ZN5UV27CN9D/PhilipDrumDesk2017.jpg Useful Lunacy - How to hold down the same job for 45 years https://timbrunelle.com/blog/for-the-ages monthly 0.5 2020-02-02 https://timbrunelle.com/blog/ocd-biagw monthly 0.5 2020-02-02 https://timbrunelle.com/blog/a-new-gig-and-simultaneous-retirement monthly 0.5 2020-02-02 https://timbrunelle.com/blog/at-a-minimum-part-2-participation monthly 0.5 2020-03-02 https://timbrunelle.com/blog/at-a-minimum-part-1-curiosity monthly 0.5 2020-03-02 https://timbrunelle.com/blog/isnt-it-fantastic monthly 0.5 2020-02-02 https://timbrunelle.com/blog/a-sports-analogy-for-the-future-of-advertising monthly 0.5 2020-02-02 https://timbrunelle.com/blog/thinking-and-making-with-the-new-creative-trio monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583168403595-6ZLRBG8DHQ3YAFJT8NDU/circicle.001.jpeg Useful Lunacy - Thinking and making with the new creative trio https://timbrunelle.com/blog/work-vs-play monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-idea-we-are-alone monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583168600828-6H3A5X10A27UO1KA032X/renan.jpg Useful Lunacy - The idea we are alone https://timbrunelle.com/blog/habits monthly 0.5 2020-02-02 https://timbrunelle.com/blog/hello monthly 0.5 2020-03-02 https://timbrunelle.com/blog/and-more monthly 0.5 2020-02-02 https://timbrunelle.com/blog/its-coming-together monthly 0.5 2020-02-02 https://timbrunelle.com/blog/measuring-the-wrong-way-for-right-reasons monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-race-no-one-can-win monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-problem-with-being-interesting monthly 0.5 2020-02-02 https://timbrunelle.com/blog/the-art-of-possibility monthly 0.5 2020-03-02 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/1583168983667-UZDC57XQZJVB2QHNE2M4/71W17QhPvyL.jpg Useful Lunacy - The art of possibility - A lot of books get written. A few stick around. This is one. https://timbrunelle.com/blog/the-idea-of-privacy monthly 0.5 2020-03-02 https://timbrunelle.com/blog/insight-vs-idea-vs-speed monthly 0.5 2020-03-02 https://timbrunelle.com/blog/such-synchronicity monthly 0.5 2020-03-02 https://timbrunelle.com/blog/another-chance-to-rethink-advertising-on-the-web monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/5a6be02f914e6b40513a752a/edaddc33-6467-4cbc-b37d-9a813e2a0b00/tbrunelle_someone_using_the_Tumblr_website_on_their_laptop._Pho_d45dd522-837f-4ae6-9b0f-816fe7a41543.png Useful Lunacy - Another chance to rethink advertising on the web - Will it be different this time? https://timbrunelle.com/blog/big-fear monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-annual-content-plan monthly 0.5 2020-03-02 https://timbrunelle.com/blog/the-truth monthly 0.5 2020-03-02 https://timbrunelle.com/blog/enabling-constraints-welcome-to-vine monthly 0.5 2020-03-02 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