DESIGN, GLOBAL BRAND LAUNCH, EMPLOYEE STORIES
3M
I first started working on the 3M brand in 2008, when the manufacturer was a client of my independent ad agency, Hello Viking. We created talent acquisition content to support international growth. Years later I helped lead a multi-agency effort in launching the ā3M Science. Applied to Life.ā global brand campaign. Our BBDO office delivered all of the digital designātranslating the new brand across web, apps and socialāhelping enable the first 15 countries to go live consistently, simultaneously. We also provided strategy and design for four consecutive yearās worth of annual global sustainability reporting; as well as video content for various initiatives. I served as Creative Director on these efforts, collaborating with 3M and agency network leaders, then leading a team to deliver consistent, memorable content.
