Turning creative friction into momentum

I love the thorny, complex, weird combinations of strategy, tech, art and humans which defy standard operations.

Because that’s where I create value – helping organizations convert their friction into growth, efficiency, and satisfaction.

I’m Tim Brunelle, a Minneapolis-based change-management consultant and keynote speaker. I’ve got 30 years consulting and management experience deciphering the puzzles inside agencies, brands and marketing. I help in-house corporate creative departments adopt AI without wrecking the work or the people who make it. I’m AVP Creative Director at the University of St. Thomas, I teach AI for Creative Entrepreneurs at the Minneapolis College of Art and Design, and I write Curiosity+Courage, a newsletter on creativity and AI. I’ve led creative teams at BBDO, Carmichael Lynch, Ogilvy, Mullen, Arnold and Land O’Lakes, and co-founded three companies.