Writing
I’ve been writing online since 1994 and about the business of creativity since 2008. These days it happens at Curiosity+Courage, a newsletter and podcast about creativity, AI, and the people who make ideas for a living. Essays on the newsletter; interviews with idea people on the podcast. Subscriptions are free.
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From the archive
Fifteen years of posts live here on the site. These eight are the ones I’d hand you first.
The Role of a Creative Director, Circa 2023 What the job is now, when the tools can make the thing.
The Most Important Document in the World? The creative brief, and why almost nobody takes it seriously enough.
The Creative Brief is a piece of infrastructure Strategy as plumbing. Build it once, and the ideas flow.
Welcome to the Fog Part one of a series on the practice of creative briefing.
Harnessing creativity and innovation: The value of surprise Why the unexpected is a business asset, and how to make room for it.
The future of advertising is rooted in the behavioral sciences Marketing exists to change behavior. Start there.
How to sell an idea The part of creative work nobody teaches.
Mistakes, failure and growth On getting it wrong, in public, and what that buys you.