I’m a deeply experienced marketing strategist and creative leader helping brands and in-house agencies enhance positioning, build and ship more effective creative, and change team culture and behaviors that result in positive growth. I’ve had the good fortune to help lots of brands leverage creativity and succeed.
STRATEGY, CREATIVITY AND INNOVATION
Land O’Lakes Portfolio
100 YEAR ANNIVERSARY
Focusing on potential to leverage a significant moment
PRODUCT DEVELOPMENT
Agility and ideation to create impact
EMPLOYEE ENGAGEMENT
Celebrating essential workers is good business
SUPPLY CHAIN STORY
Creating a circular economy generates economic advantage
TECH DIVISION BRANDING
Creating impact for talent acquisition and employee engagement
SUSTAINABLE ADVANTAGE
Creating a program to leverage on-farm practices
Advertising Portfolio
Over 20 years I’ve led large strategy and creative teams through every facet of branding, marketing and production. Client experience includes 3M, Hormel Foods, Thrivent, PwC, Volkswagen, Harley-Davidson, Goodyear, Porsche, Anheuser-Busch, Sears, and MetLife, among others.
VW DRIVERS WANTED
Eight years of record sales and marketing innovation
CPG BRANDS
Finding new audiences, leveraging new media and delivering growth
GLOBAL BRAND LAUNCH
Design and digital integration; sustainability storytelling
ENTREPRENEURIAL AGENCY
A start-up that birthed start-ups and innovation
