I’m a deeply experienced marketing strategist and creative leader helping brands and in-house agencies enhance positioning, build and ship more effective creative, and change team culture and behaviors that result in positive growth. I’ve had the good fortune to help lots of brands leverage creativity and succeed.

 

DIFFERENTIATING CREATIVE

APPLE AUTOS GROUP

 

STRATEGY, CREATIVITY AND INNOVATION

LAND O’LAKES PORTFOLIO

PRODUCT DEVELOPMENT

Agility and ideation to create impact

SUSTAINABLE ADVANTAGE

Creating a program to leverage on-farm practices

SUPPLY CHAIN STORY

Creating a circular economy generates economic advantage

SUSTAINABILITY BRANDING

Distilling the story of carbon credits to benefit farmers

TECH DIVISION BRANDING

Creating impact for talent acquisition and employee engagement

100 YEAR ANNIVERSARY

Focusing on potential to leverage a significant moment

EMPLOYEE ENGAGEMENT

Celebrating essential workers is good business

 

ADVERTISING PORTFOLIO

Over 20 years I’ve led large strategy and creative teams through every facet of branding, marketing and production. Client experience includes 3M, Hormel Foods, Thrivent, PwC, Volkswagen, Harley-Davidson, Goodyear, Porsche, Anheuser-Busch, Sears, and MetLife, among others.

VW DRIVERS WANTED

Eight years of record sales and marketing innovation

CPG BRANDS

Finding new audiences, leveraging new media and delivering growth

GLOBAL BRAND LAUNCH

Design and digital integration; sustainability storytelling

ENTREPRENEURIAL AGENCY

A start-up that birthed start-ups and innovation