WE’RE NOT JUST A BUTTER COMPANY

When you think about Land O’Lakes, do you image artificial intelligence, crypto, custom software development, and white label e-commerce? Probably not. You probably think, “they’re just a butter company.” And you’d accurately capture the perception of technology at the Fortune 200 global agribusiness.

To address this, and improve both talent acquisition and employee engagement, I helped lead an effort to brand the technology group and the impact its ~300 members create across Land O’Lakes’ enterprise. I collaborated with HR talent strategy, Technology group leadership, corporate communications, marketing and in-house design to architect and deliver a comprehensive campaign including the division’s brand style guide, Powerpoint template, merchandise, and a roster of videos promoted across career websites and social media.

The work illuminates the diverse range of technologies our team utilizes to solve problems, the opportunities our tech team engages in (especially related to interns), and the unique impact they create across manufacturing, supply chain, ag retail, and the food system in general. I’m especially proud of the participation we achieved, including interns to division Presidents and our CEO.