The business of ideas

...is scalable, extendable, repeatable, reliable and a host of other -ables. It is not singular. It is not stopping with the first Lego brick, but generating beyond what seems possible with mere bricks. It is a defined practice with proven routines, frameworks and models. 

The business of ideas gets up every morning. It shows up with a backpack full of questions to the opening rounds of opportunity. It is methodical in defining the problem to be solved. It doesn’t settle easily; the business of idea has learned the value of diligent prodding and boundless optimism. 

The business of ideas is not a lark, or luck. It doesn’t leap to tactics. It seeks to discern trends but isn’t trendy. 

The business of ideas is often visualized by the Post-It Note®. (And yet it was invented, in part, to aid choral singers gone astray.) 

The business of ideas often dresses in muted gray, looking dull. It arrives like an undertaker. Don’t let this fool you. On the other hand, it might show up like you imagined in the movies. This is also a ruse. The business of ideas is not its façade. 

The business of ideas isn’t a drum solo (and this, coming from a guy who has played lots of drum solos). Sometimes the right idea is tiny, but perfect. Hardly noticeable itself, but magnificent in result.

The business of ideas can be learned and taught. For example, how to survive rejection. Over and over. And still thrive. 

The business of ideas welcomes all. All types of people, all sorts of circumstance and environment, all levels of pressure and expectation. C'est la vie. 

The business of ideas knows there will be ideas. And the work will get done.