Dear Steve Jobs,

I think MacWorld is the new SuperBowl. Or the new Academy Awards. Sure the aggregate audience is smaller, but it's infinitely more targeted and passionate.

So I'm surprised that you don't allow live streaming from MacWorld. How else does a Mac-fan like myself stay on top of such an important Mac-event as it's happening? I don't want to have to wait until this afternoon for your crew to edit, encode and upload video to apple.com. Now I'm left with text updates via Twitter from people in the audience. How un-Mac.

Here's my idea: Create "MacWorld Live" and broadcast it on iTunes, Apple.com, YouTube, or even CBS. Turn your event into "must see TV." Then sell advertising. Heck, run some of your own ads.

MacWorld is such a major tech/cultural event, why not harness it for a greater share of attention? Apple would control (obviously) the cameras and live editorial. But then allow the live feed to be broadcast/simulcast/redistributed as users see fit. Spread the word. Share the love.

Just a thought.

Mac fan since the Mac II,

Tim