David Armano has a fantastic article published in the latest issue of Business Week. Titled, "It's the Conversation Economy, Stupid" Armano makes some great points about the implications of social networks, consumer-empowerment and our evolving culture on advertising and marketing as a whole. In short, he asks us to re-think most of what the marketing industry considers tradition.

I couldn't agree more. Let's start with the assumption that we're the marketers and they're the consumers.

"...it's unclear who exactly 'consumers' are these days. We don't even knowwhat that word means any more. Can consumers be producers? Yes. Canthey be users? Yes. Can they be active participants, members of nichecommunities, or even critics capable of effectively mobilizing others?Yes, yes, and yes."

In effect, what Armano's discussing is the answer to many of the questions posed in Bob Garfield's Chaos Scenario 2.0—a topic I've wrestled with a bit.

Anyway, it's a great read. And so it Armano's follow up post to his excellent blog, Logic+Emotion.