Just curious

The ongoing "Mac vs PC" campaign for Apple offered another poignant companion-banner units ad last Friday on the nytimes.com home page -- on the eve of another Windows announcement. (I probably violated some YouTube terms of use for uploading an ad I didn't create.) But the real question is: How much did this media placement cost Apple? The NYTimes home page gets, what, 1M+ impressions per day? Plus, that's a 300x600 unit on the right, which isn't always standard for their home page. Anyone have any ideas?