Listening = Doing = Marketing

"No art comes from the conscious mind."I think David Mamet said that.I was driving to meet my buddy Andrew for lunch today (Bulldog NE: best truffle oil-topped tatter tots in town), and a simple equation popped into my head. What else to do, but grab the phone and call Utterz?The conundrum that inspired the idea is this: Why the ongoing resistance, the hesitation with social marketing and media from agencies and marketers? A realization (perhaps fueled by the impending tatter tots):  Social media succeeds because it's as much about listening as talking. But old-school marketing and advertising doesn't listen. The old methodology equates listening with inactivity, with "doing nothing." Hence, less interest in social media.But listening is doing. Listening is active. Here in 2008, I believe marketing and advertising = conversation. Conversation is listening and talking. Hence, marketing = listening.