The Modern Creative Director (Survey Results, Part 3 - Focus solely on creative?)

(This is part three of seven questions in the survey. Here's the first question and here's the second question.)

And we continue the survey with a bit of partisan, perhaps even obvious questioning. 

QUESTION #3:  In this day and age, Creative Directors should focus solely on artistic, aesthetic (e.g. “creative”) issues and deliverables. (Agree? Disagree?)

94% disagreed with the statement; while 6% agreed. (I didn't solicit comments to this question either.) I'll admit to a strong degree of rhetoric in this particular question—I was definitely baiting the respondents. Again, it's the very small minority that intrigues me. Six percent of respondents believe modern Creative Directors should still be very narrowly focused in their efforts, even in the face of radical change. Perhaps it's a literal connection to the word "Creative" in a job title. 

What's refreshing, for those of us who've wrestled with this kind of question the past decade, is the very strong majority being in favor of broader (e.g. not just "creative") definitions of the role of a Creative Director. 

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(I will admit to not being a professional pollster. Only 72 individuals responded to my survey in roughly 72 hours. I used email and Twitter to connect with current CDs, ECDs, CCOs, media planners, account executives, art directors, designers—and even a few client marketers. The process was anonymous, via Survey Monkey. So, perhaps these results are merely the result of 72 monkeys. I can't say for sure.)

Thanks for being curious.