You'll probably miss. Swing anyway.

If you're only producing one show, paying for only one ad insertion, never planning to update your website after it launches, giving only one interview, taking only one at bat, making only one painting — then you probably ought to aim for perfection.

You'll probably miss.

Babe Ruth struck out more than he got on. Picasso threw out more than he exhibited.

The case against perfection isn't about caring or refinement or craft. It's about effort.

In this age, you're given the tools, the media and audiences which support iteration and evolution. Today's world is about slicing the album up and distributing a dozen singles over 10 months — staying on our radar — versus going for the one Hail Mary. You're better off putting more ideas out there and optimizing (i.e. listening, assessing, trying again) than hesitating until every aspect of your idea is perfect.

Who's going to notice anyway? Or care just how perfect your work is? Not when our inboxs and feeds are constantly filling with insights and ideas — 99.9% of which are not perfect. We're all swimming in a sea polluted with close enough to perfect.

Swing anyway. And often.