Product Ideation, Naming and Commercialization

Hire me to build and lead bespoke teams which discern insights to fuel product names, branding and packaging that create impact in the marketplace.

For over 20 years I’ve had the privilege to collaborate with automotive engineers, food scientists, finance and regulatory experts, brand owners, and data analysts to evaluate cultural trends and industry insights then develop ideas which lead to new products, product naming and brands people love. From backyard chicken feed to Justin Timberlake’s tequila, launching the New Beetle Turbo to mobile apps for Best Buy, rice pudding brands for Land O’Lakes to a line of craft beers for Anheuser-Busch based on pre-Prohibition recipes—I’ve developed a process, network and track record for innovation and success.

📅 Need more info? Use my scheduler to set up a free 15 minute Zoom conversation. We’ll discuss your situation and how I might best address your needs.