The Future of Advertising

Hire me to help your firm understand and leverage the tools, platforms, and ideas which are impacting the future of marketing, design, and advertising.

I started my advertising career in 1992, just prior to the “corporate dawn” of the Internet, back before everyone had email. In fact, I wrote print ads for one of the telcos promoting this newfangled thing called “email.” I coded an HTML agency website in 1994, then got roped into overseeing the 1.0 version of VW dotcom in 1997.

I feel very fortunate to have straddled two eras, to witness a room filled with computers replace a room filled with mechanical artists. Then to place URLs into print and broadcast content because we desired inter-action with consumers. And now, maybe I can prompt an artificial intelligence to write everything that follows.

I wrote a curriculum and taught my first class in 1999. It was called “So You Think You Want My Job,” and was offered by the Boston Ad Fed to ad career-curious people not quite ready to build a portfolio. I designed and launched the first Future of Advertising course at the Minneapolis College of Art and Design in 2007. I’m teaching the fifth iteration of the course at MCAD during Spring 2023. But you can hire me to assess and customize a version for your unique team and objectives.

Let’s be honest: In less than 30 years, the pillars of marketing and advertising have been utterly replaced. So it’s easy to understand why organizations struggle to comprehend, let alone take advantage of what’s nascent and new. My course helps busy people get up to speed quickly, and get involved immediately.

I look forward to collaborating with you.

📅 Need more info? Use my scheduler to set up a free 15 minute Zoom conversation. We’ll discuss your situation and how I might best address your needs.