Age of Conversation: Why Don't People Get It?

The Age of Conversation came out last year. 103 authors on one topic -- everyone gets one page. A brilliant new marketing concept that turned into a brilliant book, definitely one to add to your library of marketing and advertising tomes.

And now it's time for the sequel: Age of Conversation: Why Don't People Get It?

I'm proud to be one of 275 authors on this one. Yep, 275. Lots of returning authors, and all of us n00bs. (By the third installment, we'll probably give the Fall collection issues of Vogue a run for their money.)

The new book is being divided into eight topics. I choose to write about "business models," as in -- the current ad agency business models provide evidence of why agencies and marketers don't get the age of conversation. Looking back at my own writing from the past year helped me figure that choice out.

It'll be a wonderful challenge.