GENERATIVELY BETTER
In less than 60 minutes you’ll take immediate advantage of ChatGPT, Claude, Gemini, Midjourney, Dalle-3, HeyGen, Runway, ElevenLabs, and more
Available as 1:1 coaching, or for groups - all via Zoom or Teams
Fluency Beats Frustration
Research from talent firm Upwork says, “Nearly half (47%) of employees using AI say they have no idea how to achieve the productivity gains their employers expect.” [Link]
I can solve that.
This course is specifically designed to help marketing leaders and creative teams leverage AI-generative technologies effectively and pragmatically. My 60 minute curriculum draws from my MCAD “AI for Artists and Entrepreneurs” class as well as 15 years teaching “The Future of Advertising” course. You’ll quickly get up to speed on:
How AI works to empower individual agency—you get more done, faster
A process for when and how to leverage AI tools
Using AI-generative tools to enhance collaboration
Using AI-generative tools to speed up research and strategy
Using AI-generative tools to fuel creativity
Tips for effective prompt writing
Session attendees receive their video session recording, and a recap PDF including resource links, speaker notes and presentation slides.
Excerpt from Generatively Better
It’s time to think and operate differently
OpenAI predicts “19% of U.S. workforce may see at least 50% of their tasks impacted by AI-generative tech…with higher-income jobs potentially facing greater exposure.” Since the beginning of the U.S. ad industry in roughly 1700, we’ve experienced two major pivots—first when broadcast (radio then TV) arrived circa 1940, the second near 1990 when the commercial Internet came online. Now we’re entering a third major pivot as AI remakes and reimagines how we research, how we strategize, how we sell, and how we create. It will impact the way teams are structured, and the ways they collaborate with each other. We need to understand what these technologies enable so we can take advantage.
Recommendations for Tim’s ability to educate and inspire others
Tim is, “a peerless source of inspiration and collaboration, and a fearless leader of talent.” - Retail Marketing Executive
“Thanks for helping us on our learning journey. This is important work and the team was excited by the insights you provided and very engaged with the content. I would highly recommend your workshop to our fellow marketers and company leaders.” - Senior CPG Marketer
“Tim loves The New. He has insatiable curiosity for the newest way to communicate. Tim loves to share it. He loves to get inside and figure out why it's so good.” - Ad Agency Chief Creative
“While many struggle with the changing landscape of advertising, Tim boldly embraces it and elevates the level of those around him.” - Technology Director
👂🏼📻
Listen to Tim discuss the state of AI, Art and Music
on Minnesota Public Radio from May 20, 2024
Tim helps those who are uncertain to comprehend immediate utility across the three major text-generation engines. He also presents prompting tips for visual-generation tools, and explains where and how these outputs enhance a variety of marketing tasks.
Contact Tim about courses and presentations for larger groups and in-person workshops
I can customize course materials to fit the unique needs of your team and organization.
Since 1999, I’ve been building and delivering effective training for marketing, agency and creative leaders in subjects including The Future of Advertising, as well as practical topics for mid-level teams like brand strategy, strategic and creative briefing, copywriting, and effective client/agency relations.