INNOVATION, SUSTAINABILITY AND CARBON MARKETS

POSITIONING FOR THE FUTURE

As a farmer-owned enterprise, Land O’Lakes has had over a century of interest and investment in issues of sustainability and conservation. With the rise of technology, these efforts coalesced around the cooperative’s Truterra brand.

I helped lead strategy, design and production of the division’s brand campaign. I’ve also consulted on numerous marketing planning and creative efforts, including architecture and design of carbon markets info-matics.